CAMPAIGNS
USING THESE EVERY MONTH DRIVES YOUR CREDIBILITY AND REACH, BOTH ONLINE, AND IN SOCIAL MEDIA
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The Property Collection provides a selection of campaigns to choose from every month for you to use across all media platforms. Each campaign is produced as an A4 window card and you can choose your marketing package each month. Here are some ideas of what you can request:
Mailers
We are here to support you in any mail dropping campaign you have, but you mustn’t forget to advertise the core message of your TV website and FREE property websites throughout all your advertising.
Window Cards
We know that footfall in the high street is not as popular as it used to be, but don’t underestimate the human traffic that passes your offices. And what do you think they should be seeing? Properties? Or do they already know that you sell houses?
Shout about what makes you different in your windows with our bespoke seasonal campaign material. If you don’t shout about it, who will know about it? Don’t keep it a secret.
Newspapers
So your customers have an expectation from their chosen estate agent to publish their property in the local paper, but people aren’t looking through the paper in these modern times to be the first to see a property on the market - they are looking online.
Use this audience to promote your brand and unique selling points, ideally against a competitors advertising page to really show how you stand out from the crowd.
Let’s face it, a likely audience looking in the property section are unhappy vendors with their chosen agent... An ideal instruction winning opportunity!
Banner Adverts
With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your FREE property websites through banner adverts online. Don’t forget about your corporate website as well to make some noise about your differentials.
VIDEO BROCHURES
USING THESE EVERY TIME IS PROVEN TO DRIVE VALUATION CONVERSION RATES
Estate agents find themselves under increasing pressure to generate new ideas to grow their brand awareness and give themselves a competitive edge. With that in mind, we present video brochures, combining video content and the traditional brochure format to offer both potential and existing clients branded marketing material.
These digital tools can be used before a valuation, after a valuation and to win business from a valuation you either lost or were not invited out to.
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MONTHLY MAGAZINES
USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES TO AN OLDER AUDIENCE AND FEMALE YOUNGER AUDIENCE IN SOCIAL MEDIA
As a member of the Property Collection, you will already have benefitted from the filming of client testimonials, which forms part of your package.
In addition, each month we will send you a fabulous mini magazine, Property News, free of charge to share with your customers. It’s full of great articles and ideas to help your clients make the most of their home – whether they’re looking to sell, rent or simply spruce up their home.
The mini-magazines are branded as you with your company colour schemes, logo, and include for sale and to let properties inside too.
Our members are experiencing great results presenting these at valuations with the offer of being included within the next edition to win the sale. You have the option to add additional pages of property in multiples of 4 to include your recent valuation successes.