Keep your clients happy to avoid losing their business.
As with any sales job, there are certain things that can turn any reasonable buyer/seller into a frustrated and angry buyer/seller who may look elsewhere. After all the work that goes into winning a listing, do you really want to potentially lose it due to your own failures? Here is our guide to one of the biggest pet peeves of someone buying or selling a home.
This one actually encompasses a whole load of other peeves that a seller or a buyer may have. Poor communication can make or break a sale, and likewise can cause trust to breakdown once a property is on the market. As a seller there is nothing more annoying than getting the red-carpet treatment to get their property onto your books, and from then on, a lack of communication once it is on.
Weekly updates when it is still on the market are a simple thing to do and will keep the seller updated as to progress. If there is zero contact, then the seller will think they have already been forgotten about. Likewise, after viewings, quick and clear feedback is vital. It will keep the seller updated as to feedback on the property. With a weekly update, it is more likely they will take your advice in regard to possible price reductions, as long as the contact has still been good.
Once a property has been sold, likewise a weekly update is still a great idea. Keeping both buyer and seller updated with regards to sales progression can not only help keep a sale together but is simply good customer service. Unfortunately, some estate agents just leave a property sale to go through on its own without any updates to the seller or buyer which can lead to poor reviews further down the line, frustration from both the buyer and seller, and even the sale falling through.
And at the same time, be honest about the sales progression. Don’t try and control what information the buyer or seller receives, as they will easily be able to get the correct information from their solicitors, or even from the buyer direct. If a buyer or seller has any questions about the property, for example, simply the measurements of the property that weren’t on a floor plan, take five-minutes and do it straight away. Don’t sit on it. Keeping existing sales together is just as important as taking on new properties.
So, there you have it… Some simple hints and tips as to how to keep both your buyers and sellers happy during the process, after all, reviews and word of mouth are still so important when it comes to taking on new properties.