PERSONALISED PROPERTY WEBSITES
Our websites are the home hub for our Property Microsite technology. Every instruction you win receives its very own microsite to view and share online via social media.
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Your vendors and landlords will have their own website address to market their property in the public domain packed full of features and functionality.
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A professionally voiced video tour to emphasise the main selling points of the property
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An applicant can create playlist of property videos to watch
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An applicant can share with friends on social media
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An applicant can request a viewing, send an email and request a call back
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Local area video guide – linked to the relevant branch office
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Local schools map – with click-through to OFSTED reports
EMAIL STATIONERY LEADING TO PROMOTIONAL WEBSITES
USING THESE EVERY TIME DRIVES VALUATION CONVERSION RATES
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With emails being so accessible through mobile and tablet devices, email notifications and messages are still a great way to communicate with your customers.
With nearly all your sales and lettings clients accessing their emails from you by their smart phones, we design all email stationery to be fully responsive for all mobile devices to wow your target vendors and landlords to drive upwards engagement via video and conversion rates.
All emails will have ‘click on’ links to your new websites where a video will play within the website, therefore emotively engaging the client with your unique points of difference, as well as wonderful testimonials from your clients to drive conversion rates.
You have bespoke video-based email stationery to send before and after a valuation, as well as for those instructions that you either lost or didn’t get invited out to the valuation. With video testimonials included in each video, this is a great tool for capturing the audience of all the decision makers for a property.
Pre Valuation website with Email Stationery
Once you have confirmed your valuation appointment on the telephone, you can send an HTML designed email with video link embedded. This link takes your potential vendor to a website with a presented video showcasing your services, along with property video examples of similar homes previously sold, plus clients filmed in their homes endorsing your service delivery.
Post Valuation website with Email Stationery
As above, after you have attended the valuation appointment, you can send an email taking the potential vendor to a website with a video thanking them for their time and summarising what was presented to them at the appointment.
Win Back website with Email Stationery
This special tool gives you the opportunity to reach the instructions that came to market and you weren’t successful in winning. Either you attended a valuation or simply were not invited; you can capture this audience with a video message selling your exclusive services and highlighting the cooling off period from their chosen agent, and play your clients filmed in their homes endorsing your service delivery.
CORPORATE WEBSITE
The online corporate website is an engaging tool offering premium estate agencies an exclusive opportunity to increase their market share in their area.
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Spurred by growth in national online activity, faster broadband speeds and the audience for video-on demand; and with statistics demonstrating video marketing to be up to 48% more effective in generating business than more conventional approaches (Source: IAB UK); professionally produced walkthrough videos have been the catalyst for this leap forward in online estate agency marketing.
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The stream of videos, not only showcases your collection of properties, but also provides details of your corporate services and the geographical area you serve, retaining a prime position in the evolution of your online property video platform. Your online video website has many features including property microsites, a video property playlist builder, OFSTED reports, Google maps, user-friendly responsive interface and online viewing booker.
WEBSITE BLOG
Within your corporate website is an online blog with up to date postings automated by the Property Collection.
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We all know how vital it is to keep the content on your website fresh and up to date, and with the Property Collection you can be safe in the knowledge that we will be posting to your website at least three days a week.
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We cover topics such as home improvements, sport, recipes, market news and seasonal events. Whatsmore, if you have some ideas of your own you would like posting... we can do that too! This might include customer testimonials, a local charity event, or statistics of your success.
WEBSITE & PORTAL BANNERS
With online property portals being the first place the majority of home hunters begin their search, it is imperative that you advertise your Microsite technology through banner adverts online. Don’t forget about your corporate website as well to make some noise about your differentials.
PROPERTY AUDIO TOURS
Property advertising videos are a highly effective means of showcasing properties, directly to your target audience. Using stills photography, these striking animations deliver audio-visual impact to grab consumer attention and communicate a property’s full charm and appeal.
To experience the way clients are taking advantage of property videos to grow market share take a look at the example provided.
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